Cool Teenagers Use Peer Pressure to Prevent Smoking

Fast News
11 October 2010
     

Getting teenagers to stop smoking is one of the toughest quests out there for doctors and public health professionals, but today the University of Bristol announced that it has its hands on a new approach--using teenagers as messengers--that it thinks will actually work.

Having just concluded an extensive trial using influential teenagers to help prevent the uptake of smoking among their peers by conveying particular messages in social situations, the University is ready to roll out a nationwide preventative initiative across the U.K. While institutions like the CDC, WHO, and numerous research institutions at top Universities are busy using largely government-sponsored media campaigns, it turns out that it may be more effective to rely on the good ol' traditional in-person tactic.

The influential teenagers in the initial trial had the responsibility of making it uncool for their peers to begin smoking in the first place and results indicate that such an approach could help prevent 40,000 more teens from taking up the habit. So in the Bristol approach, a preventative--rather than treatment-based--approach, relying heavily on direct communication and social influence, is key.

“Our research has shown that teenagers respond far better to anti-smoking messages from their peers than they do from the Government, the NHS, their teachers or even their parents," said Professor Rona Campbell in the University of Bristol press release. It will be interesting to watch how quickly those same "influential" teenagers turn un-cool because of their anti-smoking behavior and language or if they're suave enough to casually slip in a sentence or two here or there. Either way, we're looking forward to watching how this plays out and if it goes well, the U.S. may need to take a note or two.

Preventing children from smoking should be a high priority for the government and it looks as though Bristol University is achieving great progress.  The teenage years are when most children start experimenting with smoking and unfortunately this habit can last a lifetime.  The Harley Street Stop Smoking Clinic encourages teenagers to stand up for their health and not become a smoker.  Not only is it an expensive habit but smoking is so detrimental to their health.  Giving up smoking is the best thing you can do to promote your health.  At our London stop smoking clinic we use hypnosis to stop smoking.  We have treated thousands of clients to stop smoking with hypnotherapy which has been proven to be the most successful treatment to stop smoking.  Stop smoking with hypnosis at the Harley Street Stop Smoking Clinic in London. One of the leading stop smoking clinics in London using hypnotherapy to quit smoking.

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Reference link: http://www.fastcompany.com/1694127/cool-teenagers-use-peer-pressure-prevent-smoking